Crafting content that converts your ideal customer is a daunting challenge. Platitudes like 'content is king' or 'focus on value' in content marketing makes for extremely frustrating advice when you don't actually know how to produce "good content." Plus, the
2025-04-20
Solid design thinking starts with the customer in mind. Solving any problem, especially complex ones, should place customer research at the center of the solution. A design-thinking mindset helps CX experts preempt customer needs and better anticipate their
2025-03-31
eBron James–18-time NBA all-star, 4-time NBA champion, 2-time Olympic gold medalist–has hit yet another milestone, this time doing something no other NBA player has ever done. After another monster year of earnings–totaling $121.2 million last
2025-03-30
We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important for you to: At this stage, you should have a
2025-03-22
Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with
2025-03-12
It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional recruitment efforts have been the province of HR departments working with tools
2025-02-23
How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing. To be clear, when I say content, I don't mean PR as in a journalist writing about
2025-02-11
A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a revenue generator. A strategic marketing strategy drives traffic, leads, and
2025-02-06
You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers'
2025-02-04
