With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much more likely to trust a recommended brand, even if the recommendation is from
2025-06-09
By Cecilia Kang May 31, 2022, 5:00 a.m. ET Ahead of the 2020 elections, Connecticut confronted a bevy of falsehoods about voting that swirled around online. One, widely viewed on Facebook, wrongly said that absentee ballots had been sent to dead people. On
2025-06-07
Debbie Laskey's Blog Welcome to Debbie Laskey's commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France,
2025-05-29
Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true SEO strategy, but we’d be nowhere without them. It’s just not feasible to
2025-05-24
Phrases with good search volume and relatively low keyword difficulty scores have the potential to drive lots of organic search traffic. These phrases can be an excellent source of content marketing ideas. Content marketing and search engine optimization
2025-05-14
Crafting content that converts your ideal customer is a daunting challenge. Platitudes like 'content is king' or 'focus on value' in content marketing makes for extremely frustrating advice when you don't actually know how to produce "good content." Plus, the
2025-04-20
Solid design thinking starts with the customer in mind. Solving any problem, especially complex ones, should place customer research at the center of the solution. A design-thinking mindset helps CX experts preempt customer needs and better anticipate their
2025-03-31
eBron James–18-time NBA all-star, 4-time NBA champion, 2-time Olympic gold medalist–has hit yet another milestone, this time doing something no other NBA player has ever done. After another monster year of earnings–totaling $121.2 million last
2025-03-30
