In most companies, there's a constant friction between finance and marketing that really shouldn’t be there. Being successful as a marketer generally means you take the scientific approach to planning. The scientific approach is based on “observation
2024-05-29
Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs to be highly granular, especially when it comes to data about customers and
2024-05-27
Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that you gave that new project your all. Perhaps you lost interest in your latest
2024-05-20
marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the
2024-05-17
Marketing an established brand, such as Dove, is one thing. Trying to start a business, create a product, find clients, and finance it all is much more difficult. To understand the marketing and general business challenges new business owners face, I
2024-05-15
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing promotions that have little to do with your interests or priorities. Ever ordered a
2024-05-08
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and creative solutions, from food and beverage brands. Visit our site each Thursday
2024-05-08
There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to revised 2020 population data from the U.S. Census bureau, which Claritas recently
2024-05-02
Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as teams build a data analytics pipeline. Subtle problems can get magnified by
2024-05-01
