The no-speaking rule changes if you are talking with someone who you already know or with whom you were speaking before you got in the elevator. Yes, the famed elevator pitch breaks the rules unless you were introduced before. An adult male recruiter got
2024-06-20
This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help you complete each step. Step 1: Audit your content formats Create a template with
2024-06-17
In addition to the interoperability of the metaverse, Web3 will likely hinge on the decentralized framework of various blockchain protocols, some PoW but most PoS as mining loses favor to staking and the rise of NFTs, DAOs and virtual land shed public light
2024-06-14
Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure, transparent, and user-friendly experience than the current web. It’s also more
2024-06-12
Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth. That’s where scaling your marketing strategy comes in. How you scale your
2024-06-08
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and
2024-06-04
In most companies, there's a constant friction between finance and marketing that really shouldn’t be there. Being successful as a marketer generally means you take the scientific approach to planning. The scientific approach is based on “observation
2024-05-29
Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs to be highly granular, especially when it comes to data about customers and
2024-05-27
Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that you gave that new project your all. Perhaps you lost interest in your latest
2024-05-20
