Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page. There's
2025-01-22
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a differentiating factor for marketing agencies has become an essential attribute in the
2025-01-18
Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive competitive advantage from the product or service experience you offer, it's not enough to satisfy
2025-01-17
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting
2025-01-12
Kristopher B. Jones is a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com. Digital marketing can be a tough nut to crack, even for big enterprise businesses. The internet is a constantly changing
2025-01-09
What You’re Getting Wrong About Customer Journeys by plainpicture/Spitta + Hellwig Summary. Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this
2025-01-08
Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to stand out. Is there something these brands have in common that other companies
2024-12-02
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics and performance
2024-11-23
Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact. The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers
2024-11-22
