Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly
2019-03-13
While retailers are getting ready for Black Friday, nonprofits are prepping for Giving Tuesday. Started in 2012, Giving Tuesday is a global day of giving that nonprofits can rally around to boost donations. Giving Tuesday is the Tuesday that follows
2019-03-13
Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally
2019-03-13
At a time when businesses are reaching their consumers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than the humble email. However, email marketing,
2019-03-12
It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one
2019-03-11
Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right? That’s because even the greatest email won’t get results if delivered to the wrong
2019-03-10
At this point, segmenting your email list is Marketing 101 – every successful marketer does it. But smart audience segmentation goes beyond simple demographics like age, gender, or location. Segmenting by behavior is the key to getting the email marketing
2019-03-10
Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you
2019-03-09
If you have been involved in content marketing for a while then you will be well aware of the amount of work involved not just in creating quality content but in ensuring that the content gets seen by the right people. You might write the best ever blog post
2019-03-09
