[ 0 By Chad S. White While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our
2019-04-27
Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push
2019-04-25
You know that adding images to your email marketing campaign can help bring your message to life. But do you know how many images you should be adding to your email campaigns? What about how to make sure your images will display correctly for the people
2019-04-25
The pace of technology has changed the way brands market and the speed with which they implement change. Each year, there are more tips, tools, and strategies to try, too—all in pursuit of leads and sales goals. To stay relevant and ahead of the curve,
2019-04-23
It’s so easy to get caught up in the details, the big and little decisions that need to be made every day and then tracked and managed and… well, you know. At the same time, as marketers we all want to focus on strategy, on the vision of what we are
2019-04-23
For a lot of us, doing something new is scary. It could be that we fear the unknown, a fear of failing or that we fear we won’t know how to do something. Regardless of the source, many of us won’t ever try a new thing as we succumb to our fears. When
2019-04-23
This is a guest post from OneCause. Thanks to a growing number of millennial donors and a renewed cultural focus on philanthropic giving, fundraisers have continued to sustain their place as a focal point of today’s nonprofit strategy. Add to this the
2019-04-21
2018 Email Marketing Predictions By Campaign Monitor for the Campaign Monitor Blog This post is our favorite of all of the "predictions and trends" articles we scoured for this issue. All 6 soothsayers quoted here are recognized industry leaders who work on
2019-04-21
Anatomy of an Email: Philadelphia Zoo December 21, 2017 McKenzie Gregory Share this Article Don’t forget your most important audience Far too many marketers ignore their base of members, donors, or fans while chasing down new prospects, but don’t fall
2019-04-21
