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5 ways to tune up your unsubscribe process before the holidays

5 ways to tune up your unsubscribe process before the holidays

What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention

Email Marketing for Agencies: A Breakdown

Email Marketing for Agencies: A Breakdown

Email Marketing for Agencies: A Breakdown Benchmark Team writes on November 1, 2022 Share As an agency keen on signing more clients, increasing revenue, and growing your business, an effective email marketing strategy is non-negotiable. 42% of businesses

A Guide To Long-Form Content

A Guide To Long-Form Content

Content Creation A Guide To Long-Form Content Gain more authority in your industry by creating long-form content. Learn how to develop long-form content in this guide. Founder & CEO at AS Marketing Bio Follow Meet Sonya: A content marketer who’s keen on all

Timing, tone and targeting: top tips for email marketing

Timing, tone and targeting: top tips for email marketing

More than 330bn emails are sent worldwide every day – yet the vast majority go unread and many end up in spam folders. So how do you create emails for your company that customers not only open, but actually read? Make sure the right people see your

[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More

[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More

Trust and Data Privacy are More Connected than Ever. What are You Doing to Enhance Them? By April Paige, AtData, for Only Influencers Email marketers are the vanguard for enhancing customer trust because we are closest to them, OI member April says. Read to

You Ask, I Answer: How to Handle SEO Backlinks With Low Authority? - Christopher S. Penn - Marketing Data Science Keynote Speaker

You Ask, I Answer: How to Handle SEO Backlinks With Low Authority? - Christopher S. Penn - Marketing Data Science Keynote Speaker

Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality

The Evolution Of Martech Tools - Past, Present and Future

The Evolution Of Martech Tools - Past, Present and Future

According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or marketing technology is an integral part of every organization. It essentially

 Conversions, KPIs, Measuring Success, and Optimization

Conversions, KPIs, Measuring Success, and Optimization

Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and we know they are an important part of any company’s email marketing mix. But

How to Create an Effective Landing Page

How to Create an Effective Landing Page

A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your