Email is still one of the primary ways people communicate. There aremore than 4 billion email users worldwide, which is why many businesses use it as a direct channel to communicate with their customers. Email marketing involves communicating with current
2023-07-20
Solicitor Anna Cargan wasn’t expecting to swap legal briefs for secondhand clothes permanently when she launched Buildabundle from her living room in 2018. The Cumbrian mum of three had started selling her children’s outgrown clothes on eBay to make some
2023-07-14
Email marketing is a powerful channel. Its average ROI is 4,200%. But you must create and send emails the right way to get close to this average. This means you have to care for how they look and how you set them up technically. The technical side includes
2023-07-04
Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation,
2023-07-02
When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account managers – but don’t overlook the importance of
2023-06-30
I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It wasn't. As a long-time believer in and witness to the
2023-06-30
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart
2023-06-17
Benchmark Email CEO Jonathan Herrick talks about how his team uses AI tools to make email marketing painless for their customers. The email pro also addresses the power of storytelling and other strategies that work for email marketers. Jonathan Herrick
2023-06-17
With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur
2023-06-16
