Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service
2023-05-15
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they
2023-04-28
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022(and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what
2023-04-20
Anemail marketingteam is responsible for planning, executing, and measuringemail marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers. With a team
2023-04-18
Anyone who follows me will know how unusual a post like this is for me, as I am generally reluctant to make predictions about the future for good reasons: they can come back to bite you. Just think back. How many predictions about 2020, made in 2019,
2023-04-18
For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that, he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing
2023-04-06
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on
2023-04-05
*This article & infographic has been co-produced along with Campaign Monitor A huge part of any successful company’s marketing initiative is email marketing. Every aspiring online course creator, who is using email to stay in touch with their customers
2023-04-05
No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from, to their age, to their income will inform how they perceive and interact with your brand. This may sound like
2023-04-05
