Where can artificial intelligence (AI) play a genuinely helpful role in B2B marketing efforts, and when does it go too far and become a creative liability for marketers? AI has increasingly crept into our daily lives, and B2B marketers are facing these and
2023-09-15
How to keep customers engaged when your product has a long lifecycle Email marketing is one of the strongest channels there is, but when your product or service has a long lifecycle, it can be hard to know how to keep the relationship thriving. What does long
2023-09-12
As we all know, the holiday season is almost upon us. And with that comes the busiest shopping time of the year. Black Friday and Cyber Monday are right around the corner and if you’re not prepared, your email marketing campaign results will suffer. But
2023-09-12
Research shows that most Americans are troubled by companies’ usage of their personal data. Perhaps paradoxically, however, consumers also prefer personalized marketing — which requires data. The author suggests three strategies for brands to use in email
2023-09-10
Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts
2023-09-04
How to Write Welcome Emails That Turn Subscribers into Leads Benchmark Team writes on October 18, 2022 Share Welcome emails are an important part of an email marketing strategy . It’s a chance to show that you are personable and thoughtful and eager to
2023-08-17
AMP for Email is on the lips of a lot of marketers. What exactly is it, and should you use it in your email marketing? Email pro Liz Willits, founder of Content Phenom, defines AMP for Email and shows you the pros and cons below. That’s when I first heard
2023-08-17
In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social media shares. But even the most popular bloggers sometimes struggle with this.
2023-08-14
The holiday season is no time to relax on your marketing activities. It’s one of the best times to reach out to your customers, and it’s also an excellent opportunity to build relationships with them. While the holiday season is a great time for people to
2023-08-06
