Businesses drive sales using email marketing because it delivers an impressive return on investment (ROI). Research reveals that for every $1 spent on email marketing,businesses generate $42 in return. As evident, you can use email to boost sales and
2020-10-06
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and
2020-09-30
Pocket Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in
2020-09-21
Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data? Simply put, it’s a massive collection of complex sets of
2020-09-20
Awesome! Your online store is live… but now what? What will help your eCommerce store navigate the waters in a constantly saturated marketplace? With customers choosing brands like Amazon over other eCommerce stores (it grew from 900 million to 1 billion
2020-09-17
There was a time when marketers had to use a different tool for every marketing channel. But then came a savior – The Customer Relationship Management or CRM software. The various CRM tools have made it possible to integrate all the channels into a
2020-09-16
The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to
2020-09-13
Email marketing tends to be considered less effective than keyword ads and display ads. However, email marketing is much more effective than advertising on social media platforms like Twitter and Facebook. Whether you’re a startup or fully formed business,
2020-09-08
Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same
2020-09-05
