Online advertising is something that no business can afford to ignore these days. Virtually every company – from small local organizations to large enterprises – has an online presence. The right digital marketing strategy is how you ensure that you’re
2020-10-18
Do you need to increase conversions for your startup? Discover how mapping out the customer journey can help you optimize engagement and ROI. As a B2B startup business, it can be difficult to fully grasp the minds of your customers. You can spend hours
2020-10-16
Attracting a new customer can cost you 5-7 times as much as retaining an existing customer. (Source: invespcro.com & salesforce.com) Also, the probability of successfully selling to an existing customer is 60-70% while the probability of successfully selling
2020-10-12
Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive$38 gained for every $1 spent), email marketing offers your small business a chance to easily stay connected with
2020-10-10
Businesses drive sales using email marketing because it delivers an impressive return on investment (ROI). Research reveals that for every $1 spent on email marketing,businesses generate $42 in return. As evident, you can use email to boost sales and
2020-10-06
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and
2020-09-30
Pocket Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in
2020-09-21
Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data? Simply put, it’s a massive collection of complex sets of
2020-09-20
Awesome! Your online store is live… but now what? What will help your eCommerce store navigate the waters in a constantly saturated marketplace? With customers choosing brands like Amazon over other eCommerce stores (it grew from 900 million to 1 billion
2020-09-17
