Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally
2020-11-18
The modern customer demands more from brands than just the best products and services. They also expect excellent experiences every time they interact with a brand – experiences that go beyond just the latest transactions. That’s why more and more
2020-11-02
Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help
2020-10-31
We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re
2020-10-26
Email Delivery 6 MIN READ Salesforce Marketing Cloud (SFMC) is a comprehensive cloud-based platform that empowers brands to craft tailored email marketing automation strategies and efficiently manage their audience interactions across their entire journey,
2020-10-24
Online advertising is something that no business can afford to ignore these days. Virtually every company – from small local organizations to large enterprises – has an online presence. The right digital marketing strategy is how you ensure that you’re
2020-10-18
Do you need to increase conversions for your startup? Discover how mapping out the customer journey can help you optimize engagement and ROI. As a B2B startup business, it can be difficult to fully grasp the minds of your customers. You can spend hours
2020-10-16
Attracting a new customer can cost you 5-7 times as much as retaining an existing customer. (Source: invespcro.com & salesforce.com) Also, the probability of successfully selling to an existing customer is 60-70% while the probability of successfully selling
2020-10-12
Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive$38 gained for every $1 spent), email marketing offers your small business a chance to easily stay connected with
2020-10-10
