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There was a time when marketers had to use a different tool for every marketing channel. But then came a savior – The Customer Relationship Management or CRM software. The various CRM tools have made it possible to integrate all the channels into a
2020-09-16
The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to
2020-09-13
Email marketing tends to be considered less effective than keyword ads and display ads. However, email marketing is much more effective than advertising on social media platforms like Twitter and Facebook. Whether you’re a startup or fully formed business,
2020-09-08
Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same
2020-09-05
There’s never a bad time to put together amarketing plan, especially if you don’t already have one. Sure, when building one from scratch it can be a lot of work, but having a marketing plan helps you stay two steps ahead with your outreach, even in those
2020-09-04
Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not
2020-09-02
The eCommerce space is a highly competitive landscape, where, as a store, you have to be proactive on all fronts like sourcing products, shipping, customer service, and marketing. Even when it comes to marketing for eCommerce business, a lot of businesses are
2020-08-31
Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s
2020-08-30
How to Make Your Email Marketing Campaigns Stand out These days, it takes more than a great product, exemplary customer service, and a decent marketing plan to stand out. You need to be on the cutting edge. What becomes difficult is when you and all your
2020-08-28
