When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. With so many people ditching all shopping for bare necessities, numerous brands found it difficult to market their non-essential products. Various surveys
2021-05-04
Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on
2021-05-03
You probably already know that content marketing can do amazing things for your business. But do you know what types of content you should be focusing on? Whether you’re just getting started with a content marketing strategy or you’re trying to refine an
2021-05-02
Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective. But, email
2021-05-01
Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last. In this guide, we’ll take a
2021-04-24
We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger picture by tapping into various marketing trends that are likely to dominate in the
2021-04-22
After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email
2021-04-22
Running an e-commerce site is not as easy as it looks. If you want to hit your business goals, then you will need the right marketing strategy. There are plenty of common e-commerce marketing mistakes that new businesses often fall victim to. It’s important
2021-04-21
You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your contacts will find
2021-04-20
