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When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers. Customers who opt in to receive email marketing at checkout are imported as subscribed contacts, while customers who choose not to receive email marketing will appear as non-subscribed contacts. Repeat customers will sync to Mailchimp as subscribed whether or not they reaccept marketing. You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.
To connect your Shopify store to Mailchimp, follow these steps. Log in to your Shopify store. Use the search field on the top of the page to find the Mailchimp listing. Click Connect to link your existing Mailchimp account to Shopify. If you don't have a Mailchimp account, click Create a new account. In the pop-up window, input your Mailchimp credentials and click Log In. Review the connection details and click Allow. Click the Select Audience drop-down menu and choose the audience you want to sync with. Optionally, you can scroll to Shopify Customer Tag Mapper. Enter the tag you want to create, and then click Add. Optionally, you can check the box next to Enabled to turn on or off the double opt-in settings. Optionally, you can use the Merge Tags drop-down menus to assign Shopify data to Mailchimp merge tags. That's it! The integration will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer, and order listings on the Mailchimp app page in your Shopify store.
To have Mailchimp assign tags to customers, use the Tags & Groups tab in your Shopify account. The Tags & Groups tab lets you set up logic-based rules to sync customer data to Mailchimp as part of a tag or group. To create rules as part of the Tags & Groups feature, follow these steps. Log in to your Shopify store. Create a Rule name and choose the criteria you want to apply to your customers. You can add multiple and/or criteria to the rule, then click Save and continue. Click the first drop-down menu to Choose an action. You add or remove the customer from a tag in Shopify and Mailchimp, add/remove an order from Shopify, or add/remove a customer from an interest group in Mailchimp. That’s it! Now the integration will handle your customers based on the criteria you set up.
After you connect Mailchimp for Shopify, visit the Integrations page in your Mailchimp account to view details for your store. Here, you can see the status of the integration and add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.
To disconnect Mailchimp for Shopify, you’ll need to remove the app from your Shopify account. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point, purchase data and some customer information will no longer be visible in your Mailchimp audience. To disconnect Mailchimp for Shopify, follow these steps. Log in to your Shopify store. Click Delete next to the Mailchimp app.