Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94
2021-10-06
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all
2021-10-06
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of
2021-10-03
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the
2021-10-03
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it a hard-headed business decision? Most reports attribute the move to a desire by
2021-10-03
After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative
2021-09-29
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand they trust. But before the consumer gets a chance to decide,
2021-09-29
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. Email marketing automation
2021-09-29
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through
2021-09-29
