Right message, right time, right customer — that combo is the lodestone of marketing automation. Sending automated, timely, and relevant messages can be just what you need to get more sales, more leads, and more success from your email marketing efforts.
2022-06-28
According to the Radicati Group, the total number of business and consumer emails sent and received per day will be more than 319.6 billion by the end of 2021! With so many emails being sent daily, it’s becoming increasingly difficult to stand out from all
2022-06-26
Summer’s over, the nights are getting longer, and people are starting to wear their favorite hooded sweatshirts again. If you wander into the mall or a department store, you might even see Christmas decorations. That can only mean one thing – autumn is
2022-06-25
Welcome back to our email for startups series! So far we’ve tackled choosing an ESP, and sending both transactional and marketing email. While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can
2022-06-24
Four Ideas to Inspire Your Next Email Marketing Test By Jeanne Jennings, Founder and Senior Strategist, Email Optimization Shop, for the Email Optimization Shop Blog There's more to email marketing optimization than running yet another subject-line test. How
2022-06-24
For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two identities: a work self and a home self. But as the workforce evolved
2022-06-22
These are the 8 steps you can take to take to ensure you’re delivering email marketing campaigns that will be opened, clicked, and converted in today’s day in age: In order to maximize your open and click-through rates, it’s critical that your
2022-06-21
We often think the benefit of online marketing to be the ability to reach millions of people at once, but that's only half of the equation. The other benefit of digital media is the ability to connect to millions with precise targeting and to still be
2022-06-18
No matter what your business, thanking your customers and clients goes a long way towards building brand loyalty. The process of following up with a customer after a purchase not only shows your appreciation but also helps with customer retention. It costs
2022-06-18
