Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also
2022-07-26
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2022-07-20
Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in contact with current customers. Because of that, don’t expect to see email
2022-07-20
If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing. In a world where last-click attribution is the most widely used metric for
2022-07-18
If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And that can lead to more people actually paying attention to your emails, trusting
2022-07-18
Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10
2022-07-18
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How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone!
2022-07-14
It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and
2022-07-11
Twitter Facebook LinkedIn Imagine you’re launching a brand new product and you want to email your customers about it. You create the email, add in beautiful imagery, and everything is ready to go. But just as you’re about to send it, you realize your list
2022-07-11
