You’ve taken the plunge andcreated a website for your business. Maybe you’re even getting somegood trafficeach time you release a new blog article or website page. How many of these website visits are translating into real business? The reality
2022-06-15
We all know that approval is often the very last thing you worry about when putting together an email campaign. There’s the all-important audience to identify and segment, the artisan crafted copy with the perfect tone of voice and the hand picked images
2022-06-15
Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve known Katie for a handful of years, and during that time, I’ve watched her
2022-06-12
If you really want to understand what marketing automation is all about, then you have to understand the language that surrounds it. After all, if you don’t know the difference between a CTA and a CTR, then sitting in meetings with other marketing
2022-06-12
Top Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized,
2022-06-09
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identify and communicate with customers more easily than ever. But customers can simply cut off direct
2022-06-09
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that
2022-06-06
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T! If a consumer has shared his
2022-06-05
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead
2022-06-03
