If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identify and communicate with customers more easily than ever. But customers can simply cut off direct
2022-06-09
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that
2022-06-06
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T! If a consumer has shared his
2022-06-05
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead
2022-06-03
Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies
2022-06-02
As a marketing leader, you’re tasked with turning potential customers into revenue. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have
2022-06-02
Today, more than ever, digital marketing is a gamechanger for small businesses—new or old. With a digital presence through different marketing platforms, small businesses can now compete with top players in the industry in order to secure their share of
2022-05-29
2021 was not your average year. So much happened globally, and those global happenings changed the way we live, work, and do business. A lot of companies had toshift their approach to selling, and with so manyevents and networking opportunities canceled, we
2022-05-29
The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become. When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose
2022-05-25
