9 re-engagement emails that won us over for good December 14, 2015 McKenzie Gregory Share this Article Boost your email marketing engagement with a win-back campaign You’ve tried everything. You’ve used different subject lines, experimented with send
2022-07-02
Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’
2022-06-29
I recently tried a nationally known local delivery app that launched in my area. Upon logging in to try out the service, I was disappointed to see how little information was presented in terms of delivery options. I was so confused that I emailed customer
2022-06-29
Right message, right time, right customer — that combo is the lodestone of marketing automation. Sending automated, timely, and relevant messages can be just what you need to get more sales, more leads, and more success from your email marketing efforts.
2022-06-28
According to the Radicati Group, the total number of business and consumer emails sent and received per day will be more than 319.6 billion by the end of 2021! With so many emails being sent daily, it’s becoming increasingly difficult to stand out from all
2022-06-26
Summer’s over, the nights are getting longer, and people are starting to wear their favorite hooded sweatshirts again. If you wander into the mall or a department store, you might even see Christmas decorations. That can only mean one thing – autumn is
2022-06-25
Welcome back to our email for startups series! So far we’ve tackled choosing an ESP, and sending both transactional and marketing email. While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can
2022-06-24
Four Ideas to Inspire Your Next Email Marketing Test By Jeanne Jennings, Founder and Senior Strategist, Email Optimization Shop, for the Email Optimization Shop Blog There's more to email marketing optimization than running yet another subject-line test. How
2022-06-24
For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two identities: a work self and a home self. But as the workforce evolved
2022-06-22
