Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort, it is easy to see how important this channel is to marketing as a whole. However,
2022-08-23
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most
2022-08-23
As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that continues long after the transaction has been completed. Today's
2022-08-22
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B
2022-08-20
Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get
2022-08-20
Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In
2022-08-16
Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: I was quite surprised that not everybody had even heard of GDPR. We recently published a series of four blogs on the twelve things you should be thinking about now to
2022-08-16
Ok, first off, we know you’re not a dummy. But that doesn’t change the fact that crafting the perfect email subject line for an email marketing campaign can be surprisingly hard. We totally get it, which is why we’ve been hard at work the past couple
2022-08-15
The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where consumers had become accustomed to sharing their personal information in exchange for benefits and services from
2022-08-15
