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25 Predictions for Content Marketing in 2022

25 Predictions for Content Marketing in 2022

Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered

51 Must Read Marketing Blogs You Should Know

51 Must Read Marketing Blogs You Should Know

Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts as you go. Blogs can provide inspiration for new strategies, show you new

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing 0 total results Filters (0) Industry 2.The importance of email marketing 3.Building a quality email list 4.The anatomy of an effective email 5.Tips to copywriting that converts 6.Best practices for sending your

Marketing Automation – More Than Email Marketing

Marketing Automation – More Than Email Marketing

Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort, it is easy to see how important this channel is to marketing as a whole. However,

8 Best Practices for Building Trust in Email Marketing

8 Best Practices for Building Trust in Email Marketing

On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that continues long after the transaction has been completed. Today's

8 B2B email marketing examples that deserve a trophy

8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B

4 Ways to Make Customers Crave Your Emails | Constant Contact Blogs

4 Ways to Make Customers Crave Your Emails | Constant Contact Blogs

Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get

How list management can help drive sales | VerticalResponse

How list management can help drive sales | VerticalResponse

Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In