We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist. It’s relatively simple
2018-10-31
Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered
2018-10-30
Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts as you go. Blogs can provide inspiration for new strategies, show you new
2018-10-30
The Modern Guidebook to Email Marketing 0 total results Filters (0) Industry 2.The importance of email marketing 3.Building a quality email list 4.The anatomy of an effective email 5.Tips to copywriting that converts 6.Best practices for sending your
2018-10-29
Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort, it is easy to see how important this channel is to marketing as a whole. However,
2018-10-29
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most
2018-10-29
As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that continues long after the transaction has been completed. Today's
2018-10-29
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B
2018-10-28
Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get
2018-10-28
