When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost
2018-10-26
Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can
2018-10-26
Email marketing remains one of the key communication tools for business.Eighty-two percentof companies todaytake advantage of email marketing. The ability to segment lists, and to personalize and tailor messages to any part of your audience, has wide appeal.
2018-10-25
We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA:
2018-10-25
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies
2018-10-25
Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than email marketing itself: How do I grow my contact list? Your list is one of the
2018-10-25
CTR vs. CTOR: Which Email Marketing Metric Should You Be Using? Share: When I say, " I'm an email marketer ," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you
2018-10-23
Our absolute favorite GIFs in email April 12, 2017 McKenzie Gregory Share this Article Ok, ok… our team might have a bit of a GIF problem. Between the sheer amount we share on Slack to the gems we find every day on the internet, you’d think we’d
2018-10-22
Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so
2018-10-22
