Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In
2018-10-27
Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: I was quite surprised that not everybody had even heard of GDPR. We recently published a series of four blogs on the twelve things you should be thinking about now to
2018-10-27
Ok, first off, we know you’re not a dummy. But that doesn’t change the fact that crafting the perfect email subject line for an email marketing campaign can be surprisingly hard. We totally get it, which is why we’ve been hard at work the past couple
2018-10-27
The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where consumers had become accustomed to sharing their personal information in exchange for benefits and services from
2018-10-27
When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost
2018-10-26
Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can
2018-10-26
Email marketing remains one of the key communication tools for business.Eighty-two percentof companies todaytake advantage of email marketing. The ability to segment lists, and to personalize and tailor messages to any part of your audience, has wide appeal.
2018-10-25
We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA:
2018-10-25
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies
2018-10-25
