Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want.
2018-11-09
You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email
2018-11-08
As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action. Your organization’s
2018-11-08
Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how
2018-11-07
Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty. With the plethora of retailers at the digital customer’s fingertips today,
2018-11-07
In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without
2018-11-07
Facebook recently announced it has once again changed its algorithm to make content from users’ friends and family more prominent in the news feed. As a result, content from publishers (like news media sites that have come to lean on Facebook for traffic)
2018-11-06
An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email client, animated GIFs are a great alternative if you want to add moving content to
2018-11-06
As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or
2018-11-06
