Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their
2018-12-08
We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel, which usually includes stats like these... • The
2018-12-08
Live video, social media, and content marketing. The go-to answers for marketers when asked, “how will you increase reach/revenue/profit?”. And sure, they’re all contributing factors, but they’re not what really drives sales. No, the powerhouse
2018-12-07
10 Things You Need to Know about Web Fonts in Email Right Now KIM COURVOISIER - JUL 25, 2016 0 total results Filters (0) Industry Twitter Facebook LinkedIn A number of years ago, our superwoman of email marketing, Ros, wrote a very popular blog post about web
2018-12-07
The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide. “Guardians” got us thinking about email marketing’s
2018-12-06
Digital media companies and publishers rely on content as a key way to establish their brands. They strive to get the right eyes to their content and grow both their audience and their brand. People are less likely than ever to start at the homepage of a
2018-12-06
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring,
2018-12-06
When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act. For this action-packed post, we’ve curated 75 calls to
2018-12-06
Ever want to conduct an orchestra? Being able to summon all that beautiful music must be an amazing feeling. Alas, as email marketers, we probably won’t get to lead the New York Symphony or take an orchestra on a European tour; however, we do orchestrate
2018-12-05
