Email Marketing Mistakes UNCOVERED BY INDUSTRY EXPERTS Email marketing is part art form, part science. And like anything in the world of business, it takes years, and many mistakes, to perfect. Luckily, there are plenty of people who have come before us.
2018-11-30
Email creative design is important for many reasons. Firstly, you are representing your brand via an electronic communication – so you want to make the right impression and ensure that your contacts to have a positive interaction with it. A
2018-11-30
Email Marketing Mistakes UNCOVERED BY INDUSTRY EXPERTS Email marketing is part art form, part science. And like anything in the world of business, it takes years, and many mistakes, to perfect. Luckily, there are plenty of people who have come before us.
2018-11-29
Imagine you had a crystal ball that could predict the future. The view is murky, but there's enough to make an accurate forecast. Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make
2018-11-29
We’re officially one week out from the Labor Day Holiday, the bittersweet end to the long summer months. While critics might say it’s far too late to start planning a holiday email campaign, the forever optimists over here at SparkPost beg to differ.
2018-11-29
Almost half of the world’s population is using email in some form or another, with 44 percent owning a smartphone in 2017. So ask yourself this question: what goes on in your subscriber’s mind when they open their mailbox? Do they scan through their
2018-11-28
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and
2018-11-28
So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information? In parts one and two of this series, we covered how last-click attribution fails to give email proper
2018-11-28
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most
2018-11-27
