The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide. “Guardians” got us thinking about email marketing’s
2018-12-06
Digital media companies and publishers rely on content as a key way to establish their brands. They strive to get the right eyes to their content and grow both their audience and their brand. People are less likely than ever to start at the homepage of a
2018-12-06
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring,
2018-12-06
When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act. For this action-packed post, we’ve curated 75 calls to
2018-12-06
Ever want to conduct an orchestra? Being able to summon all that beautiful music must be an amazing feeling. Alas, as email marketers, we probably won’t get to lead the New York Symphony or take an orchestra on a European tour; however, we do orchestrate
2018-12-05
The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. Describe your job to someone
2018-12-05
You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers. You also harness the power of email marketing to notify your subscribers and customers about new dishes in the menu to food coupons. But with the
2018-12-04
For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census. In addition, success with automation programmes has grown, and better personalisation is a key
2018-12-04
This blog post is a guest contribution from Dan Oshinsky, Director of Newsletters at BuzzFeed and expert email marketer. Dan and his team manage dozens of email newsletters and series each day around the world and have millions of thriving, actively engaged
2018-12-04
