The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. Describe your job to someone
2018-12-05
You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers. You also harness the power of email marketing to notify your subscribers and customers about new dishes in the menu to food coupons. But with the
2018-12-04
For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census. In addition, success with automation programmes has grown, and better personalisation is a key
2018-12-04
This blog post is a guest contribution from Dan Oshinsky, Director of Newsletters at BuzzFeed and expert email marketer. Dan and his team manage dozens of email newsletters and series each day around the world and have millions of thriving, actively engaged
2018-12-04
Adobe Campaign’s third annual consumer email surveydecreased 27 percent from last year. If you work in marketing, chances are good that you've heard all the buzz about Adobe Campaign’s third annual consumer email survey . It's a fantastic collection of
2018-12-04
As an email marketing company, our number one priority is helping our customers use email to grow their businesses. But you know what else email marketing is great for? Delivering internal communications your coworkers will actually read. Slack Don't
2018-12-03
Email marketing can be one of the most effective ways to connect directly with your audience. Having people “opt-in” to your email list, you’re assured to reach people who WANT to hear from you. This is usually a very small yet extremely highly
2018-12-03
Customer service is the black hole of marketing. Mess it up and you can lose customers without knowing why. For every customer who complains to a medium-sized business, 26 leave and never say a word, according to a study by Lee Resources, as quoted by
2018-12-03
The use of captivating videos can help retain your audience’s attention and create a great impression of your product or service offering. It also reduces the tendency of recipients to send your email straight to spam. Videos in an email marketing
2018-12-02
