You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems
2019-01-12
Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Marketing automation has become an integral part of a digital team, as it can help marketers avoid repetitive tasks. Social media
2019-01-11
Digital marketing is constantly evolving. As voice search, mobile devices change the dynamics of SEO and AI re-defines the rules of marketing personalization—it is going to be an exciting year for brands that focus on customer engagement and
2019-01-11
If you are thinking of doing an RFP for a new ESP in 2019, you need to make the right New Year’s resolutions. It’s the start of a new year in email marketing. And for many email marketers, the calendar in 2019 includes a date for the contract expiration
2019-01-11
If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more
2019-01-11
Persuasive online presentations have the power to influence and inspire professionals around the globe. However, even a perfectly crafted and delivered message will fall flat if no one attends your event. Today, there is a wide range of tactics and channels
2019-01-11
As marketers, we're all trying to create connections between our audience and our brand. Sometimes, creating those connections can be challenging, especially if you don't have a product that instantly inspires an emotional reaction. So it seems like leading
2019-01-11
There is so much hype about artificial intelligence (AI). How does one distinguish between fact and fiction? Amplero, a Seattle-based, artificial intelligence marketing technology provider, decided to find out. It commissioned Forrester to conduct a study on
2019-01-10
As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience across all touchpoints risk the costly fate of irrelevance. But how can modern marketers spend less time inside
2019-01-10
