Video killed the radio star, and now it’s aiming to take over digital marketing. Cisco’s Visual Networking Index predicts that video will comprise 80% of internet traffic by the year 2021, with over 1.9 billion videos flooding online channels. That’s
2019-01-20
Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though email marketing
2019-01-20
Short Message (SMS) Marketing is perhaps the most underrated digital marketing strategy out there today. Despite having the highest open rates (98%), best engagement rates (90%), and extremely high conversion rates (23%), marketers continue to overlook this
2019-01-20
To some extent it is: you’ve got to give yourself the best chance of winning by collecting as many followers as possible. You want to rank as high as you can on the leaderboard (Google) so everybody knows you’re a strong player. You need to fill your
2019-01-20
Select your tool and onboard your clients Introduction With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every one your clients. But a simple Google search for “email marketing” returns
2019-01-20
Yes, it's true... B2B email tends to get a bad rap in the marketing world. It isn't that B2B marketers don’t want be better at email, they’re just busy. As we discovered through conversations at our recent roadshow stops in Austin and Denver, marketers
2019-01-19
Behavioural marketing and website personalisation is about more than improving customer experience—it is a retailer’s tool to maximise profits. So, once you have a marketing automation solution in place, it’s time to optimise your approach and grow your
2019-01-18
Marketers can choose from over 400 email marketing tools to send their email. That’s a lot of tools to choose from to just send email! But as we all know, there’s more to email marketing than the send. There’s the arduous process of coding, previewing
2019-01-18
Cold email is enough to make many of us break out in a cold sweat. What could be more daunting than having to not only send an email to someone who doesn’t know you, but also convince them to open, read, click, and convert – reaching out to a complete
2019-01-17
