In working with a variety of companies in email optimization, I’ve noticed the challenges each company face are unique, yet the solutions- fundamentally similar. While the assumption for many industries is that quantity trumps quality (i.e., sending a high
2019-01-17
Getting GDPR Consent & Opt-in By Tim Watson, Founder and Consultant, Zettasphere, for the Zettasphere Blog No matter where you market in the world, you need to get up to speed on GDPR, the set of privacy and consent regulations scheduled to go into effect
2019-01-17
For those of you who have not included email marketing in your digital marketing strategy for the coming year, email is the most direct way to reach your audience. When you compare social media engagement to emails, you will observe that there is a higher
2019-01-16
Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Since there are currently more iPhone users in the US than ever before, according to comScore April stats, it’s important for email marketers to understand how the new operating
2019-01-16
Rev It Up: Going From Email Marketing to Marketing Automation Email marketing has been around for decades. And despite all the tools now at marketers’ fingertips, email marketing remains the most effective way to reach their audience. In fact, according to
2019-01-14
There’s a rumor spreading like wildfire in the marketing industry. People keep saying that email is dead. Some individuals believe it’s time to give up and to focus on other channels. Before you go delete your email list, you may want to check out the
2019-01-14
No, email marketing isn’t dead yet, not even close. Email marketing is still a critical—well—useful and many times effective component of nearly every business-to-business marketing program, according to Adam Q. Holden-Bache. And he would say that,
2019-01-14
It’s no secret that email marketing is increasingly important for small businesses worldwide. Not only does it offer you a direct way to land in consumer’s inboxes (a.k.a. their sacred space), but it has also been proven to bring in more return on
2019-01-13
Email is not a set-it-and-forget-it tactic, says @joderama. #emailmarketing Click To Tweet If you are looking to evaluate the fitness of your email content, CMI’s original 7-Minute Email Workout infographic is a great quick-start guide on how to test the
2019-01-13
