The Anatomy of Better Email Marketing Results 38 3 A lot of marketers today consider email an old-fashioned strategy and prefer to focus on other marketing channels like social media, blogging or live streaming. However, email marketing is a steadily
2019-01-22
As a marketer in the travel and hospitality space, you’re tasked with making your offerings look exciting, adventurous, luxurious, and relaxing. Email is one of the best ways to reach your goals. If you’re ready to inspire travelers to book more trips,
2019-01-21
1 Email marketing is alive and kicking in 2019. To prove it, we’ve compiled 30 handy email marketing statistics to shape your strategy. Keep these email stats handy for those times you need to persuade your boss that email is a crucial channel for your
2019-01-21
In my last blog post, I talked about how Return Path and deliverability are often misunderstood. Deliverability, which encompasses so many separate yet intertwined factors, is a huge topic and one that is often overlooked or undervalued by marketing
2019-01-21
You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure
2019-01-21
You’ve heard it before. On average, consumers are exposed to 3,000 to 5,000 marketing ads every day, whether these are online ads, marketing emails, TV commercials, and so on. Of these ads, chances are that most of them lack personalization and just add to
2019-01-21
A few weeks ago I launched my latest Community, OnlyFounders.com. They say entrepreneurs want to change the world. That is a debatable statement. But one thing is clear, in my 20 years of being an entrepreneur the things that I have done that have literally
2019-01-21
If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s a reality for even the most engaged email lists. There could be
2019-01-21
A study fromAdobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the
2019-01-20
