Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately
2019-02-19
With 64% of marketers lacking the time and resources they need, it’s only natural that some best practices might slip through the cracks when it comes to email marketing. Colby Cavanaugh, SVP of Marketing at Emma, uncovers some of the key items to evaluate
2019-02-19
Ever watch those HGTV shows when the interior designer fills a homebuyer’s space with fabulous furniture, rugs, and accessories? If you’re like most of us, you wonder how you can grab all that great stuff on the screen for your home. That desire to
2019-02-18
Your compelling, carefully-crafted content deserves all the attention it can get, right? But how do you get that attention when there is a staggering amount other stuff competing for the same eyeballs? (Check out these stats for to see what you’re up
2019-02-18
The 8-Step Guide to Profitable Email List Growth An active email address is worth its weight in gold (OK, I know they don’t actually weigh anything – but you get my point) to a savvy marketer. It enables a marketer to take control of a conversation and
2019-02-18
Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates,
2019-02-18
With so many different ways to reach your target audience, who knew something as traditional as email could still be such an effective channel for marketing? It’s a smart tactic that can help you connect with customers, inform them on the latest and
2019-02-17
From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas? Easy. But
2019-02-17
Email is a niche area, both in terms of the design and development skill set required and the general marketing competencies needed to manage and execute successful campaigns. Plus, let’s face it, many designers and developers see the unique challenges of
2019-02-17
