Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates,
2019-02-18
With so many different ways to reach your target audience, who knew something as traditional as email could still be such an effective channel for marketing? It’s a smart tactic that can help you connect with customers, inform them on the latest and
2019-02-17
From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas? Easy. But
2019-02-17
Email is a niche area, both in terms of the design and development skill set required and the general marketing competencies needed to manage and execute successful campaigns. Plus, let’s face it, many designers and developers see the unique challenges of
2019-02-17
Customer Service Week is fast approaching in October, but for iContact, customer service is our top priority day in and day out. Exceptional customer service is what embodies the iContact brand and why we are a bronze medalist in the 2016 Stevie Awards and
2019-02-16
Wanna shake things up in the New Year? Get more clicks, more opens, and more sales from your email marketing? Have we got a list for you. Here’s 17 fresh ideas for your emails. Every one of them is far more exciting than a January diet. There’s a new
2019-02-16
7. Reducing marketing costs Introduction As marketers, it can be easy to fall into a state of constant execution – always focusing on the daily to-do list and moving quickly from one campaign to the next and back again. Because marketers are so often in
2019-02-16
by Adam Torkildson | February 11, 2019 Your social media is important for getting your business in front of more consumers and generate more sales whether it is on Twitter, Instagram, LinkedIn, or Facebook. Fortunately, it is possible to transform your
2019-02-15
A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and
2019-02-15
