Recently we have had several conversations with some of our current and prospective retail customers across the country about their digital marketing. In these conversations it was apparent that many local businesses are not aware of the numerous moving parts
2020-09-16
SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started. Search Engine Marketing is one of the best
2020-09-16
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To understand the true meaning of SEO, let's break that definition down and look at the
2020-09-15
The first step of content marketing is knowing your audience. In doing so, you can make sure your readers will enjoy your blog posts! However, defining your target audience is easier said than done. There are many factors to consider when creating content
2020-09-15
Just as we got used to the chaos of the Covid-19 pandemic, we experienced a second pandemic: the social unrest from the growing rage about systemic racism. Tough topics like racism require introspection and response from the business community, and there
2020-09-14
Digital marketing has become one of the most effective ways of reaching out to new customers. This is because a lot of people are using the internet and they’re doing so using their phones. For a brick and mortar business, you might be unsure if investing
2020-09-14
Serial entrepreneur, best-selling author, and founder / CEO of SEO and top 5 digital marketing agency LSEO. I don't need to tell this audience about the importance of SEO for your business. However, one area of the digital marketing realm that I do feel
2020-09-13
You’d like more people to respond to your emails. But do you feel sometimes like you’ve run out of ways to make that happen? Then you’ll want to test these seven unusual tactics. You may never have heard of them, but science shows they work. In fact,
2020-09-12
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. Together they bust myths about more content being better, what to do about underperforming content, whether word
2020-09-12
