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How to Market Right to the Connected Consumer

How to Market Right to the Connected Consumer

Popular Posts Andy Dubickas is the vice president of global solution consulting at Nielsen. He is responsible for ensuring that prospects, partners and agencies understand the company’s corporate and product strategy, how it fits into their ecosystem, and

How to Become a Digital Marketing Expert

How to Become a Digital Marketing Expert

A digital marketing expert can be said to be the new supreme power of growing businesses online in this era. Digital marketing is the tool that can bring about a complete revolution to any modern market. But the question raised is, how is this possible, and

Why can AI Assure Success in Digital Marketing?

Why can AI Assure Success in Digital Marketing?

AI Digital Marketing has seen a tremendous upsurge in terms of its popularity and usage across the world. Businesses these days are finding it harder than ever to come up with unique solutions to keep their sales engine running around the clock continually.

6 Ways Leaders Are Failing Their Remote Teams

6 Ways Leaders Are Failing Their Remote Teams

Just when you thought you had this whole leadership thing pinned down, a global pandemic completely changed the game. Now, instead of interacting with your team face-to-face, you've gotten used to seeing your employees smiling faces from a screen. And what's

6 Tips for Encouraging Your Team to Blog

6 Tips for Encouraging Your Team to Blog

When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best

5 Fundamental Social Media Marketing Strategies For eCommerce

5 Fundamental Social Media Marketing Strategies For eCommerce

If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping. As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat

10 Creative Advertising Ideas That Actually Work

10 Creative Advertising Ideas That Actually Work

Creative advertising is one of the most effective ways to reach your customers and drive sales. When competing with other companies, it can be an expensive process especially if you’re trying to buy adverts in the same places. However, traditional

Here's What You Should Do When Your Search Rankings Drop

Here's What You Should Do When Your Search Rankings Drop

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging

10 tactics to improve your email marketing campaigns

10 tactics to improve your email marketing campaigns

With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email