Generating leads isn’t always enough. More than often, it’s only the first step to a long process of conversion. It’s important to make sure that these generated leads are targeted in the right way, with the right kind of content to maximize the
2020-09-25
5 Steps to Drive Engagement on Your Social Content September 22, 2020 Alyse Falk The news feeds of social networks are now arranged in such a way that they give preference to accounts and groups with a high level of engagement. The more you are liked,
2020-09-24
Anyone who uses social media for nonprofits knows there are unique challenges. Get your message out and make every effort count with these timesaving tips. Anyone familiar with using social media for nonprofits knows there are both challenges and
2020-09-24
PR is the art of managing social opinions. Marketers use PR to persuade people that they need certain products and services to drive high sales. In digital marketing, PR primarily means generating of links, boosting brand recognition, and managing a brand’s
2020-09-23
When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base. I empathise with this first thought but wanted to put pen to paper (well, fingers to keys) and push back against that
2020-09-22
These Content Marketing Rules Are Made to Be Broken Should you let content marketing “rules” rule your content marketing? That’s a resounding no from 23 experts presenting at Content Marketing World 2020 . But they aren’t advising you to break the
2020-09-20
If you’re a sports or movie fan, you’re probably familiar with Moneyball, the story of how the Oakland A’s used sabermetrics (applying statistical analysis to baseball records to evaluate individual players’ performances) to look at unconventional
2020-09-18
Recently we have had several conversations with some of our current and prospective retail customers across the country about their digital marketing. In these conversations it was apparent that many local businesses are not aware of the numerous moving parts
2020-09-16
SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started. Search Engine Marketing is one of the best
2020-09-16
