SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To understand the true meaning of SEO, let's break that definition down and look at the
2020-09-15
The first step of content marketing is knowing your audience. In doing so, you can make sure your readers will enjoy your blog posts! However, defining your target audience is easier said than done. There are many factors to consider when creating content
2020-09-15
Just as we got used to the chaos of the Covid-19 pandemic, we experienced a second pandemic: the social unrest from the growing rage about systemic racism. Tough topics like racism require introspection and response from the business community, and there
2020-09-14
Digital marketing has become one of the most effective ways of reaching out to new customers. This is because a lot of people are using the internet and they’re doing so using their phones. For a brick and mortar business, you might be unsure if investing
2020-09-14
Serial entrepreneur, best-selling author, and founder / CEO of SEO and top 5 digital marketing agency LSEO. I don't need to tell this audience about the importance of SEO for your business. However, one area of the digital marketing realm that I do feel
2020-09-13
You’d like more people to respond to your emails. But do you feel sometimes like you’ve run out of ways to make that happen? Then you’ll want to test these seven unusual tactics. You may never have heard of them, but science shows they work. In fact,
2020-09-12
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. Together they bust myths about more content being better, what to do about underperforming content, whether word
2020-09-12
50 Social Media Statistics To Inform Your Digital Marketing In 2020 March 26, 2020 10:09 am Digital Marketing Empex Digital Comments When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly
2020-09-11
The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from Amazon | Barnes & Noble | Apple Books. Boosting your
2020-09-11
