Customer-centricity as a business strategy has evolved from being solely about answering customer calls and resolving open tickets. At its core, it requires businesses to embrace a change in mindsetand approachwhen dealing with customers. It’s all about
2020-10-19
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and highly technical field. In
2020-10-18
Win back prospects with retargeting ads. One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business. Do you own an online store and
2020-10-16
For years, the focus on building customer rapport has been service with a smile. It has been meeting and greeting people in shops. And providing offers that people can physically browse through. But as the days of bricks and mortar are becoming a thing of the
2020-10-15
Traditional marketing is based on a one-way approach: marketers come up with an idea for an app, find space for it, and wait for the results. This method has been working well for many years. However, traditional approaches quickly become obsolete because
2020-10-15
When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with analytics are very common. Here are
2020-10-13
The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their entire business model as conditions
2020-10-12
This post was sponsored by SPP.co. The opinions expressed in this article are the sponsor’s own. Having worked with thousands of agencies since starting Service Provider Pro in 2014, we’ve learned a lot about what it takes to sell SEO at scale. We’ll
2020-10-11
New Delhi : Chatbots are emerging as the most effective technological solutions across domains irrespective of whether it is in banking, retail or digital marketing. A chatbot is nothing but a software that makes use of AI ( Artificial Intelligence) to
2020-10-11
