At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google
2023-07-15
If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or CMS) are talked about often and have become a standard aspect of most
2023-07-11
Every website has a menu. But some are much better than others. Your website navigation menu is absolutely the key to success in digital marketing. It’s one of the most important elements on your website because it affects the most important outcomes: And
2023-07-06
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from manufacturing to education. One area where AI is making a significant impact is in writing. AI
2023-07-05
In digital marketing, we often take analytics data at face value and make game-changing business decisions based on information that, perhaps, should not be given such weight. Before deciding on how to make an investment in your organization, every data point
2023-07-05
Digital marketing campaigns, content marketing, and SEO processes that don’t leverage the opportunities given by the latest AI functionalities and tools; to improve the speed while improving -or at the very least, keeping- the quality of the outcome, will
2023-07-03
Influencer marketing has been mainstream for some time now, with many businesses using it to increase exposure of their brand, products, or services. However, despite its consistent growth in the digital marketing community, there are still plenty of people
2023-06-29
Since digital marketing trends can shift daily, deciding where to put your dollars is understandably difficult. One area many businesses have turned to is influencers. Tapping into this market has proved successful, but has this tactic run its
2023-06-27
Ad campaigns are a crucial aspect of content marketing strategies that help businesses grow their customer base and generate more revenue. They describe your brand and how your target audiences can use your products and services. Learning the underlying
2023-06-26
