In their day-to-day practice, marketers often make mistakes that can easily be avoided. We asked seven behavioral economics experts what the biggest ones are in their opinion, and how to overcome them. How an e-shop increased its revenue by $300 million in a
2023-06-26
When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace the carpenter,” said Jonathan Nelson, senior digital marketing manager at the
2023-06-16
The job searchprocess can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential
2023-06-09
If you've received an email from someone claiming to have hacked your account, don't panic. It's important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts
2023-06-05
There’s no one quite like Warren Buffett, and that includes his reading recommendations. Here are some books that Mr. Buffett has singled out as being worth your time. Whether you’re looking to improve your financial situation or just better understand
2023-05-18
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog
2023-05-18
![Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]](https://s3.amazonaws.com/gotchastream/images/1661937889/large-business-team-partner-working-with-computer-laptop-discussion-and-analyzing-graph-stock-market.jpg)
Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights] Published: November 07, 2022 You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing
2023-05-17
If you were going to send someone on your team out to explore "digital influence solutions", who would it be? Did you default to "the marketing team"? In my corporate experience, this was definitely the case. It was the marketing team's responsibility to
2023-05-17
When was the last time you received a piece of mail that was exciting to you? It could’ve been a holiday card, a postcard, or a birthday card from a close friend or family member. As long as it was from someone you know and love—and not a bill—it
2023-05-12
