At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the
2023-04-17
Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big for me," Tosone said. "But I found that the offers weren't coming in to the
2023-04-17
Sending ad traffic to your website can leave your visitors feeling lost. Websites, have lots of distractions and destinations that detract from your campaign goal. Use landing pages for your campaigns instead—and communicate a clear, compelling experience
2023-04-17
Content is one of the most important factors to consider when you aim for higher search engine rankings. The content you create needs to be helpful and relevant to your customers. And yet, content marketing can be challenging, and there are many mistakes you
2023-04-03
TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator’s
2023-04-03
Artificial intelligence and unstructured data Home / Blog / Technology / Artificial intelligence and unstructured data Table of contents Big data and artificial intelligence have made great strides in digital marketing and their applications have grown
2023-04-02
Upon evaluation of the current state of performance marketing, it is evident that consumer brands are on a mission to maximize their digital footprint and increase conversions through innovative and efficient marketing strategies. In addition, the economy
2023-04-02
![Should You Get Facebook Blueprint Certified? [2023 Guide]](https://s3.amazonaws.com/gotchastream/images/169731953/large-young-people-meeting-with-digital-tablet.jpg)
If you advertise on Meta's platforms, Meta Blueprint (previously known as Facebook Blueprint) courses can help you level up your skills. Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting
2023-04-01
Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System Published March 9, 2023 By Andrew Hutchinson Content and Social Media Manager Meta’s re-thinking its short-form content monetization strategy, with the company announcing that
2023-03-31
