It’s time to embrace a new year and rethink our digital marketing tactics. From improving data quality and tapping into cross-channel marking and personalization — be sure to add these four items to your 2021 strategy. Access exclusive SMW+ content by
2020-12-19
One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately
2020-12-17
Rank Sculpting has become the new obsession among Web marketers. I’m not talking about PageRank Sculpting, which is the misinformed practice of using “nofollow” link attributes on your internal links to try to squeeze more PageRank toward certain
2020-12-11
Since the proliferation of online advertising, marketing has become a staple of any good business plan. While not all marketing strategies depend on Internet ads, they do represent a large portion of online promotion and marketing strategies. In any case,
2020-12-10
Marketers who strive to build backlinks and brand awareness often engage in digital PR. But creating amazing content and then pitching that content to writers is not an easyearned mediastrategy. The outreach alone can cause many marketers to struggle and
2020-12-09
Many of us know of David Livingstone as a well-known Scottish explorer of Africa, perhaps most famous for being greeted with the underwhelming line, “Dr. Livingstone, I presume?” At the time of the famous greeting, he’d gone years without any kind of
2020-12-09
As a local small business, it is increasingly important that you understand not just who your customer is, but how they end up in your store. This complex process involves multiple online and offline channels, devices and timelines that require a perfect
2020-12-09
When any business starts this adventure we call “marketing”, they have to cover the basics before doing anything else. They need to define: But once you’ve established who your audience is and how you can help, you then need to determine how to
2020-12-08
When you think ofcontent marketing, you might imagine this only applies to digital agencies and online service providers, not in fact for ecommerce businesses, let alone the value it creates when you boost ecommerce conversions through these efforts. But
2020-12-06
