B2C messaging isn’t slowing down, but it is evolving. So says a new study from MessageGears, a marketing platform, and UpWave, a brand intelligence company, which looked at the digital marketing trends of B2C marketers at mid-to-enterprise level
2021-04-23
Marketers work constantly to try to stay ahead: ahead of the news, ahead of trends, ahead of customer expectations. Spurred by an always-on culture, digital access, apps like TikTok, and lightning-fast internet connections, trends move quickly these days.
2021-04-22
Serial entrepreneur, best-selling author, and founder/CEO of SEO and top 5 digital marketing agency LSEO. The start of a new year is usually when people set goals and make changes. But with SEO trends changing quickly, it's a good idea to reassess your
2021-04-22
Meta tags have been essential in communicating to Google what our webpages are about and how they should be displayed in the SERPs since the earliest days of SEO. Because even though Google has gotten better at understanding language, it is still a
2021-04-22
What is your business to your customers? Is it your mission statement? Your product line? Your team? Despite what you may think, there is only one right answer here: it’s your customer experience. CX is the only way that your clients can perceive your
2021-04-21
Immediately upon implementing call tracking, you have a clear view into: This data helps businesses understand more about their audience, measure ad campaign performance, and allocate future budge to the best channels. Taking it further and optimizing for
2021-04-19
Elyse Flynn Meyer is the President & Founder of Prism Global Marketing Solutions, an award-winning HubSpot Platinum Agency Partner. Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive
2021-04-19
Opinions expressed in this article are those of the sponsor. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts
2021-04-19
Sign up for our daily digital marketing news brief today, free. Unique and compelling content has always been a scarce and valuable commodity on the web. Consumers, brands, software companies and even search engines have created a booming industry around
2021-04-18
