In today’s online landscape, having an SEO strategy and a dedicated SEO team is paramount to success and growth. Your goal should be to take up as much real estate in the search results as possible, of course on the first page of Google preferably. To do
2021-04-09
How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the
2021-04-08
At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I'll hit that "follow" button or exit the page. In those few seconds that I'm assessing the brand's profile, I'm asking myself two
2021-04-08
Grow » Marketing How to Maximize Your Yelp Listing to Promote Your Business Popular customer reviews site Yelp can be used as a powerful marketing tool. Here’s how you can take advantage of the site’s tools to maximize your presence. By: Sean Ludwig,
2021-04-08
In the middle of the COVID-19 pandemic, social agony, and the instability of finances, the number of businesses facing a financial crisis spiked all over the world. If you’re one of the millions of people worldwide forced out of your job or career due to
2021-04-07
What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. …..and so on. While interesting, none of these responses truly define what digital
2021-04-06
For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is
2021-04-06
Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course,
2021-04-06
Scott Severson is the CEO of Brandpoint, a leading content marketing agency. Scott has worked in digital marketing for over 20 years. Last year will be known for many things. For sales and marketing, it will be known as the year that everyone got serious
2021-04-06
