A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic location, shopping behaviors, personality traits, and more,
2021-04-28
Law The 5 Best Digital Marketing Methods Digital marketing has become central to any sales strategy in 2021 as people use the internet and digital devices to find information about products and services that they want to buy. A digital marketing strategy
2021-04-27
The coronavirus pandemic has fundamentally changed the way that people interact with each other, as social distancing and stay-at-home directives have forced millions to seek new ways of staying connected. This shift is certainly reflected by many of the
2021-04-26
According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the
2021-04-25
The COVID-19 pandemic has caused a dramatic shift in how B2B businesses operate. Employees across job functions are working remotely, at least for the near future, and every new purchase is met with scrutiny—and, often, a large purchasing committee. The
2021-04-24
Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in,
2021-04-23
Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this
2021-04-23
B2C messaging isn’t slowing down, but it is evolving. So says a new study from MessageGears, a marketing platform, and UpWave, a brand intelligence company, which looked at the digital marketing trends of B2C marketers at mid-to-enterprise level
2021-04-23
Marketers work constantly to try to stay ahead: ahead of the news, ahead of trends, ahead of customer expectations. Spurred by an always-on culture, digital access, apps like TikTok, and lightning-fast internet connections, trends move quickly these days.
2021-04-22
