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7 ways to accelerate B2B digital transformation

7 ways to accelerate B2B digital transformation

7 ways to accelerate B2B digital transformation April 23, 2021 Login to rate this article 0 Creative Partner Candyspace Digital transformation can mean many things for many different businesses. But there will be common threads for companies running across

How to Create Content that Engages and Converts Visitors on Your Site

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online

How to Use Website Traffic Analysis for Persona Development

How to Use Website Traffic Analysis for Persona Development

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic location, shopping behaviors, personality traits, and more,

The 5 Best Digital Marketing Methods

The 5 Best Digital Marketing Methods

Law The 5 Best Digital Marketing Methods Digital marketing has become central to any sales strategy in 2021 as people use the internet and digital devices to find information about products and services that they want to buy. A digital marketing strategy

The 10 big digital trends dominating 2021

The 10 big digital trends dominating 2021

The coronavirus pandemic has fundamentally changed the way that people interact with each other, as social distancing and stay-at-home directives have forced millions to seek new ways of staying connected. This shift is certainly reflected by many of the

How To Use Customer Service To Retain Customers And Boost Your Sales

How To Use Customer Service To Retain Customers And Boost Your Sales

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the

How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

The COVID-19 pandemic has caused a dramatic shift in how B2B businesses operate. Employees across job functions are working remotely, at least for the near future, and every new purchase is met with scrutiny—and, often, a large purchasing committee. The

How you handle email replies matters for great customer experiences

How you handle email replies matters for great customer experiences

Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in,

How to Forget the Competition with Consistency in Content Marketing

How to Forget the Competition with Consistency in Content Marketing

Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this