Last week, I was shocked to learn that marketers are still not getting detailed placement reports about their programmatic ad campaigns — reports that show the domain and apps that their ads were shown on. Of course some may get those, but not look at them.
2021-06-17
Personalization isn't new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to
2021-06-15
After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we took for granted. The resurgence of in-person industry events is one
2021-06-14
I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of 2020, it finally feels like things are opening up. This is all great for
2021-06-12
The concept of (EI) has been studied for decades. It wasn’t until 1995, with the publication of Daniel Goleman’s book Emotional Intelligence ,that EI was pushed to the forefront. At the same time, employers still didn’t embrace EI in the workplace.
2021-06-11
Entrepreneurs are always hungry for new and growth strategies that work. The online gurus know this, so they use emotional-trigger-based tactics to convince business leaders to buy their courses or services. These questionable marketing tactics tend to lead
2021-06-10
The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B
2021-06-10
Like many in marketing, creatives have been doing more with less for a long time. Last year, however, brought things to new extremes. Despite resources cut by about one-third, in both staffing (31%) and budget cuts (31%) more than half (58%) of creative and
2021-06-09
To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty”
2021-06-08
