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Five Steps to Creating Accessible Content

Five Steps to Creating Accessible Content

An accessible content strategy is one that makes sure your content easily accessed and understood by any person with any type of disability. When building your business, you tend to focus your digital marketing strategy on reaching as many people as

How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic

How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic

The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Countries have been on lockdown for so long now that it has resulted in the closing of businesses or having

How To Address the Marketing Skills and Capabilities Shortage

How To Address the Marketing Skills and Capabilities Shortage

The more things change, the more they stay the same, said French writer Jean-Baptiste Alphonse Karr, over a century ago. Even though every element of the brand experience — from design to delivery — has transformed, the fundamental marketing challenge

Office reopening? How to help your marketing team navigate the future of work

Office reopening? How to help your marketing team navigate the future of work

It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What many of us thought would be a short stint of working from home quickly turned into our extended

4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them

4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them

SEO can mean different things to different organizations. For some, it means finding the most searched keywords, finding keywords related to those keywords, and creating content for those keywords. You then monitor how you’re ranking for those keywords and

6 Steps to Build a Single Customer View & Improve Customer Experience

6 Steps to Build a Single Customer View & Improve Customer Experience

Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view

The Death of Keywords and the Rise of Topics in SEO

The Death of Keywords and the Rise of Topics in SEO

For ages, search engine optimization (SEO) was all about keywords. They’re a fundamental component of the information retrieval process. So it made perfect sense: search engines crawled, found, indexed, and classified content based on keywords. Keywords

A Deeper Understanding of Marketing Qualified Leads

A Deeper Understanding of Marketing Qualified Leads

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However,

The 4 big reasons agencies need marketing automation to survive

The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: 1. Marketing your agency to bring in new business 2.