This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the
2018-09-11
Around 1975, attorney Charles Lipcon had a legal partner who unexpectedly decided to retire from the practice of law. Despite his own success as a lawyer, Lipcon then faced a dilemma: build a new practice on his own or rethink his career? Related: 5
2018-09-11
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new
2018-09-11
Kyleigh Mazer can regularly be found in front of interactive displays in the Whitinger Business Building pulling data that answers questions companies would have about their social media posts. How many people are responding? How old are they? Are they using
2018-09-11
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Now he's walked away from what he calls
2018-09-10
Welcome to the Digital Economy In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile
2018-09-10
5 Twitter Campaigns Your Business Can Learn From by Rachael Samuels on March 09, 2017 If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or
2018-09-09
Native Advertising The Future Of Native Advertising for Brands and Publishers Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms. Image credit:
2018-09-09
It seems that 2016 was a wonderful year for women in business since the 2007 crisis. Over the period of 9 years, the number of women-owned companies increased by 3.5 million businesses. What’s more, women-owned companies hire more and more people. The
2018-09-09
