Scott Brinker, editor of the well-known blog Chief Marketing Technologist, has been creating graphic landscapes of the marketing technology space for several years, noting each time the ballooning number of companies and product offerings available.
2018-09-18
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are you dominating your industry? If you’re not a publisher — if you
2018-09-17
Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of display and mobile ads, according to eMarketer’s latest forecast. Google’s
2018-09-16
Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR commerce is key for brands. eMarketer: You’ve worked with a number of interesting
2018-09-16
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Emails don’t fail to surprise us with the potential they hold to engage and
2018-09-15
How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You
2018-09-15
4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: skaman306 | Getty Images March 13, 2017 Reader Resource Tune in April 7 and
2018-09-14
Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help? Image credit: Shutterstock.com ---Shares March 13,
2018-09-14
Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of
2018-09-14
