Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR commerce is key for brands. eMarketer: You’ve worked with a number of interesting
2018-09-16
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Emails don’t fail to surprise us with the potential they hold to engage and
2018-09-15
How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You
2018-09-15
4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: skaman306 | Getty Images March 13, 2017 Reader Resource Tune in April 7 and
2018-09-14
Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help? Image credit: Shutterstock.com ---Shares March 13,
2018-09-14
Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of
2018-09-14
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re done, aren’t you?. Are there any brands on your list? Stop for just a second and think about that. We’ve been looking at this content
2018-09-13
Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions,
2018-09-13
CHICAGO, March 1, 2017 /PRNewswire/ -- In 2016, the customer management services industry saw the rapid growth of game-changing technologies fuelling digital transformation across businesses. In 2017, creating effortless customer engagement and
2018-09-13
