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The Hot Mess Dumpster Fire That Is Corporate Content

The Hot Mess Dumpster Fire That Is Corporate Content

How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re done, aren’t you?. Are there any brands on your list? Stop for just a second and think about that. We’ve been looking at this content

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions,

HGS Identifies Top 10 CX Trends In Customer Support for 2017

HGS Identifies Top 10 CX Trends In Customer Support for 2017

CHICAGO, March 1, 2017 /PRNewswire/ -- In 2016, the customer management services industry saw the rapid growth of game-changing technologies fuelling digital transformation across businesses. In 2017, creating effortless customer engagement and

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Digital marketing is considered the bloodline for most of the modern day organisations that have a high dependency on information technology. The main reason for the popularity of digital marketing is the perception that it delivers a high Return on

5 Inspiring Books You Must Read on a Plane

5 Inspiring Books You Must Read on a Plane

I am a little disturbed by the latest innovation. The last bastion for escaping from anyone sending you an email has been removed. You now can surf the web while travelling at 1,000 kmh at 40,000 feet. The very pleasant isolation from being disturbed by your

10 Proven Strategies to Get Your Social Media Budget Approved Now!

10 Proven Strategies to Get Your Social Media Budget Approved Now!

10 Proven Strategies to Get Your Social Media Budget Approved Now! Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the

10 Digital Trends SMBs Need to Focus On #smlondon

10 Digital Trends SMBs Need to Focus On #smlondon

Everyone in business goes through the same process – they see all the latest articles about the latest digital trends and they are told it will help transform their business. It’s about time we took a step back to review if all the latest trends will

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

Around 1975, attorney Charles Lipcon had a legal partner who unexpectedly decided to retire from the practice of law. Despite his own success as a lawyer, Lipcon then faced a dilemma: build a new practice on his own or rethink his career?  Related: 5