How to use social media as part of an integrated omni-channel strategy Stumble In a previous blog post, I talked about what an omni-channel strategy is and how it can be implemented by businesses. Social media is a huge part of a good omni-channel marketing
2018-09-28
Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new
2018-09-27
As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to marketers and business owners. I've noticed a number of issues and themes have
2018-09-27
LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data analytics technology. Scott Guthrie, executive vice
2018-09-27
As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility. What’s unique about digital marketing compared to other industries is that the field has only been around for roughly 20
2018-09-26
Challenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade, and they’ve recently hit a fever pitch. We see marketers increasingly demanding accountability for their digital
2018-09-25
5 Things That Have Always Worked For Digital Marketers, Until Now Batch and blast email campaigns? Forget it. ---Shares March 20, 2017 The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of
2018-09-25
Ann Handley was recognized by Forbes as the most influential woman in Social Media and listed by ForbesWomen as one of the top 20 women bloggers. The world’s first Chief Content Officer, Ann is the author of the Wall Street Journal best-selling book,
2018-09-25
One of the most common questions around social media marketing is how it's connected to SEO. The answer is, "it's complicated". While social media marketing and search engine optimization are often thrown into the same 'digital marketing' basket, the
2018-09-24
